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DJ Hannah Bronfman at the #fendisoho pop-up shop

FENDI Celebrates the #FENDIsoho Pop-Up Shop

Hannah Bronfman

DJ Hannah Bronfman at the #fendisoho pop-up shop

Tali Lennox, Nicole Vitagliano, and Alexandra Richards at the #fendisoho pop-up shop

FENDI Celebrates the #FENDIsoho Pop-Up Shop

Tali Lennox, Nicole Vitagliano, Alexandra Richards

Tali Lennox, Nicole Vitagliano, and Alexandra Richards at the #fendisoho pop-up shop

Leandra Medine, Natalie Joos, and Claire Distenfeld at the #fendisoho pop-up shop

FENDI Celebrates the #FENDIsoho Pop-Up Shop

Leandra Medine, Natalie Joos, Claire Distenfeld

Leandra Medine, Natalie Joos, and Claire Distenfeld at the #fendisoho pop-up shop

Kate Foley in FENDI at the #fendisoho pop-up shop

FENDI Celebrates the #FENDIsoho Pop-Up Shop

Kate Foley

Kate Foley in FENDI at the #fendisoho pop-up shop

#fendisoho pop-up shop

FENDI Celebrates the #FENDIsoho Pop-Up Shop

Fendi Soho-mosphere

#fendisoho pop-up shop

#fendisoho pop-up shop

#fendisoho pop-up shop

LAUNCH SLIDESHOW

FENDI launches #fendisoho Pop-Up Shop

FENDI celebrated the opening of its new pop-up boutique #fendisoho Tuesday with exclusive products to bring in the SoHo shoppers. The opening of the conceptual store gave guests the opportunity to view one-of-a-kind products in the FENDI vending machine as well as the label’s new season designs while DJ Hannah Bronfman provided the night’s soundtrack. The store is the only one of its kind, giving the brand the opportunity to extend its reach to a younger clientele. 

Extensive research by the brand went into the development of #fendisoho as it strives to combine the house’s codes and the cool vibes of the SoHo area. Neon signs, iron and brass furniture with a vintage finish, and colorful carpets mix with refined leathers, silk velvets, and natural brick to produce an industrial but luxurious space. 

Guests included Tali Lennox, Leandra Medine, Alexandra Richards, Claire Distenfeld, Natalie Joos, and Kate Foley, all attended dressed in FENDI. 

The #fendisoho pop-up store will feature a new theme each month —one of which, Fun Fur, will include the iconic Color Pequin fur —that will allow visitors a glimpse into the world of FENDI and will be open through the end of the year. 

Codi Mohr - 37 articles
Codi Mohr is an undergraduate student at Marshall University in Huntington, West Virginia studying print journalism. She is the Executive Editor of The Parthenon, Marshall’s student newspaper and ho[...]
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